A real estate agent is really a person that is used as an expert to facilitate the selling of real estate. In my opinion, an agent should be open to new things, including innovative marketing moving home ideas and cutting-edge changes that impact buyers and sellers. An agent should be somebody who listens to buyers, sellers and renters to determine what the general public hates about agents and proactively make changes in their own business plan accordingly. An agent should have business hours that are applicable to other professionals which are paid thousands per transaction.
A real estate agent should practice their skills through the use of them everyday. A real estate agent should not be part-time in the business. This means they should not have a full-time job and sell real estate when they need some extra cash. A real estate agent ought to be skilled at keeping their cool when something goes wrong. A real estate agent should be professional and never hang up on a client or another agent, whatever was said or done.
A real estate agent ought to be responsible to learn, understand and match all marketing tools which could and probably should be employed in selling or investing in a home. The fact that a real estate agent is “uncomfortable with the web” when most homes are actually sold via the viewing on the net by a buyer is no longer an excuse. An agent should be diligent about understanding modes of communication and marketing via every type of media that a buyer can search and ultimately buy a home.
A real estate agent should not have to turn on their fax machine when they return from the store. They should be in business, full-time, and be set up to do business anytime inside their business hours. A real estate agent shouldn’t leave town without backup and just leave a deal hanging therefore. No one cares that the true estate agent is on holiday other than the agent himself. An agent should never tell a seller that open houses don’t work, when in fact, open houses sell properties, everyday. A real estate agent should never be so in-the-box they laugh at someone for discussing the usage of a St. Joseph’s statute. They shouldn’t scoff at the fact that apple pie scent may or might not sell a house because they don’t want to go to the trouble to explain what may or may not work to the seller.
A real estate agent should not cry whenever a seller tells them that they no longer desire to sell their home or that they are not going to use them to sell the home. A real estate agent should not steal yard signs from lawns or directional signs from subdivisions because someone did not choose to list the house using them but a competitor. An agent shouldn’t bash other business models. They should simply point out things that they bring to the table and why they feel their business design works better.
A real estate agent shouldn’t open the house for a buyer and let them stay in there alone, just because the customer looks nice. A real estate agent should always consider the identification of a buyer because they recognize that they are responsible for the seller’s property. An agent should be grateful that someone is willing to pay them thousands for a job that has never been fully explained to the public as to how little knowledge an agent needs and how little you’re trained when getting the license.
America is unfortunately the only place where most of these standards, or must i say having less standards, are applauded everyday nearly as good and acceptable behavior. The public needs to be reminded that an overwhelming amount of inexperienced, part-time realtors hold within their hands the fate of most people’s largest asset. When will we put our foot down and say enough is enough… real estate is a real profession that requires skill, knowledge and a constant reach to perform strategies and results for clients.